Business Blog

Communication is a powerful tool that many businesses fail to use in achieving their objectives. And this costs them BIG time.  Research shows that companies lose billions of dollars due to poor communication. And many projects fail because of poor communication. The flip side to this is that when a business embraces communication as a strategic tool for realising its business objectives, success follows. Tuning your strategy and tactics Most people in business see communication as part of a checklist from “business 101” school. A senior manager clicks “Send” on a hastily written email and satisfies themselves that they’ve now communicated their message. They don’t stop to see if people have read past the first three sentences, let alone opened it. Our approach is to develop a strategy with communication tactics that help achieve an outcome in line with the business’s overall strategy or plan. Instead of measuring success by the “click” of an email, we measure success by whether t...

Most of the world has gone digital, accessing information from smartphones, tablets, desktop computer and even gaming devices. They live in a new “marketplace” that your business needs to operate in. There’s a a lot to consider when operating the digital marketplace. This ranges from different types of audience, the type of content they consume and how they do this, available platforms, different media (pictures, text, video, audio)… That’s where digital marketing comes in. Your business needs to meet your target audience where they sit within that market place and create content that will resonate with them and draw them to your products and services. We'll help you get known in the digital  world Halls Global offers a comprehensive digital marketing service that helps you navigate and make sense of the digital marketplace. Our strengths include digital marketing strategy, identifying your ideal customer avatar, articulating your unique value proposition, and establishing a strong...

As your business grows, you’ll probably want to look to other shores to expand your reach.  We work with businesses to help them enter new markets.  Our market entry framework examines the market, client capabilities, financials and most suitable new market entry strategy. How Halls Global support your future new market entry Halls Global understands all the elements of a successful business that you need to have running concurrently. And we can assess your business to see areas that you may have missed or need to improve to push your business to the next level. We have deep domain expertise in business consulting, digital sales and marketing strategies, cross-boarder e-commerce, business transformation, change management and innovative business growth strategies. We then offer a simplified path to fine tune your business so that it is optimised for success. Our market entry framework examines the market, client capabilities, financials and most suitable new market entry str...

As part of developing a solid business strategy and plan, you’ll have defined your products and services. And you should be clear on what your business is and how you want others to see it. Now it’s time to get your ideal customers interested in what you have to offer. That’s what marketing is all about. But  how  do you promote your product or service to the right customer? Whilst there are many options out there, only a few are going to work for you based on your customer’s needs and how they will best respond to your messages or channels. Whilst a lot of companies use a “cookie-cutter” approach, we emphasise strategic thinking to maximise the best outcome.

Did you know that 20% of small businesses fail in their first year? And 50% fail in their fifth year? This is according to the  Bureau of Labor Statistics .   And that’s only talking about small businesses. More and more established businesses are struggling amidst restrictions to deal with COVID-19. A large proportion of businesses fail each year because they do not cover all bases. For example, some might be strong on marketing but weak on product definition and operations. Others may be strong on operations and products but weak with their marketing. There are lots of reasons why they fail. Many businesses fail for simple reasons No market need for services/products 42 % Ran out of cash 29 % Wrong team running the business 23 % businesses will survive their 10th year in business 30 % It only takes one weak link to undermine your business objectives. Often in areas you’re less familiar with or don’t have time for. Our business consulting helps sets you up for all areas. Whet...

How can I easily learn communication skills for success in business? Being able to learn communication skills for use in business is a lot simpler than a lot of people think. It comes down to understanding how communication works. Then leveraging this knowledge into an effective workflow that you can use when developing your messaging or content. This applies to all types of emails, from emails, documents, and posters through to videos, presentations and more. Of course you’ll still need to put in some work to develop good communication skills. It just takes consistent effort over time. Let’s explore how you can learn communication skills by looking at: What you need to understand about how communication works How to leverage this into an effective comms workflow Practising and learning from your mistakes Develop a communicator’s mindset to sustain your development 1. Understand how communication works Communication should be a very natural thing to us as humans because we were born to...

  Five good communication skills that few people talk about… Here are five good communication skills most people don’t talk about that can improve your messaging and content: Thinking clearly and strategically within a comms framework Knowing how to work your organisation’s communication channels Having a methodical approach to developing and delivering comms Seeing and referencing the underlying structure in your content Reviewing, learning and getting better at your craft Let’s take a look at these and why they are so important. 1. Thinking clearly and strategically The first of the five good communication skills to develop is something that your audience will probably never see. Yet it has the greatest impact on the overall effectiveness of your communication. You need clarity in your thinking behind a piece of comms, particularly when it comes to your: Business outcome Communication purpose Subject matter About your business outcome Remember that communication in business is on...